Narratives don’t describe reality.
They build it.
Every political conversation is shaped by an invisible architecture of claims, framing, and repetition. We make that architecture visible.
Who controls
the story?
Facts win arguments.
Narratives win everything.
It doesn’t matter what’s true. It matters what story gets told — and retold — until it becomes the only version of events anyone remembers. Narratives shape elections, policy, public trust, and the very fabric of democratic life.
Political actors know this. They craft, repeat, and amplify narratives with surgical precision. The public is left holding fragments — unable to see the full architecture of persuasion being built around them.
Until now, no one has mapped it. We do.
Dispatches from the front page ↓
Nearly two-thirds of Americans say social media have a mostly negative effect on the way things are going in the country today — reshaping how narratives form and spread.
Political polarization has intensified across social platforms in recent years, with partisan gaps widening. 53% of U.S. adults now get news from social media — and the narratives they encounter are increasingly split along party lines.
90–94% of Americans claim they verify information from media. But fewer than half who share political posts actually check before reposting. About 1 in 6 rarely or never verify at all.
69% of Americans say Republicans go too far in using inflammatory language; 60% say Democrats do the same. The narrative arms race is bipartisan — and accelerating.
We find the people and topics at the center of powerful political conversations online. From senators to creators, cable hosts to campaign surrogates.
Every factual claim is logged, sourced, and verified. We don’t editorialize — we record. Powered by the Polygraph engine, our tracking is rigorous and transparent.
Claims don’t exist in isolation. They form patterns — narratives. We analyze how stories are constructed, who builds them, and how they spread across the information ecosystem.
Our indexes are public records — open, searchable, and designed for journalists, researchers, and citizens who refuse to be narrated to.
“Every claim tracked.
Every narrative mapped.”
The Narrative doesn’t tell you what to think. We show you the architecture of what you’re being told — and let you decide for yourself.
Five collections. Five pillars of American political narrative. Each one tracked, analyzed, and published as a public record.
Influencers, commentators, and digital-first voices shaping millions of opinions daily.
100 senators. Thousands of claims. The upper chamber’s narratives decoded and indexed.
435 representatives generating the highest volume of public narrative in Congress.
The White House, agencies, and officials who set the narrative agenda for the nation.
Networks, outlets, and anchors. The gatekeepers of narrative — tracked like everyone else.
“The U.S. is very very polarized… at this point we are in a really high level of polarization.”
— Ernesto Calvo, University of Maryland90% of Americans say they fact-check the news. Fewer than half actually verify before sharing. The gap between believing you’re informed and being informed is the narrative’s greatest weapon.
— 2022 Survey Dataof Americans say social media have a mostly negative effect on the way things are going in the country today.
Pew Research Center, 2020of U.S. adults say they “fact-check” information from media — but the reality tells a very different story.
2022 Survey Dataof people who share political posts actually verify before reposting. About 1 in 6 rarely or never check at all.
2022 Survey DataTransparency isn’t free. Fund the infrastructure that holds narratives accountable.
Support our core infrastructure: the team, the technology, and the Polygraph engine that powers every index. Your contribution keeps all five indexes running and the public record open.
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